When developing a website, it is very important that small business owners integrate components of their businesses that are the driving force in producing revenue and a solid income. Customized web development is very important and it will help define the company’s image, market their company logo, enhance their trademark products or services, and will help those surfing the internet to find them easily. Once there. it is imperative that they are encouraged to remain and browse through other parts of the site, so having an attractive and professionally produced website will keep a company a step above their competitors.